Guest blogging
is an effective tactic
that helps your business in more ways than one. Not only does it help you
build authority as a thought
leader within your industry, but also, and more importantly, it’s a powerful
way to optimize your website for search when done correctly. Before
moving on, let’s define what it means
to guest blog. Guest blogging is writing and publishing an article on someone
else’s website or blog. You may be asking yourself,
“Why on earth would you take the time to write a
blog post for someone else’s
site as opposed to your own?”
Here are three reasons
why you should
consider guest blogging
as a key facet to your
business’s overall content strategy.
First, it expands your audience.
Websites with a helpful
blog most likely have a dedicated audience. Guest blogging allows
you the opportunity to share your thoughts, ideas, and expertise with
this particular audience. Without guest blogging, it could be difficult and would likely
require more time and resources to reach this audience.
Second, it increases referral traffic to your website.
The goal should
be to educate and inspire with every guest
blog post you write. Doing so helps position you as a thought leader in your industry. And if
people see you as a trusted advisor, then it’s likely they’re going to want
more, which leads to targeted
visitors coming to your website. For example, take a look at this graph which shows
incoming referral traffic to a website page I published in March of 2018. Notice
the spike of visitors coming
to the page in May 2018.
That’s because of a guest blog post I wrote
that included a link back to my website, which led to over 600 visits from that post in just one month.
And third, which is the most important reason of all in my opinion, it helps your website’s search engine optimization.
Guest blogging is a great opportunity to build inbound
links back to your website. An inbound link is
a link coming from another
site to your own website. Inbound
links help increase
domain authority. Domain
authority is a prediction of how well your website
will rank on search engines. The higher your domain authority, the more
credible your content will appear
to search engines.
And if search engines think your content
is credible, then it's likely you'll see an increase in rankings. Guest blogging
was the main tactic I used to get one of my educational website pillar pages
to claim the number
one position on Google
for broad terms with high monthly search
volume like “DIY truck camper”
and “truck cap camper.”
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